Tom • UGC + Performance Marketing
Performance Marketing Storyteller
Blending human intuition with AI systems to ship scroll‑stopping UGC. Co‑Founder of Sapphire Studios — helped drive $100M+ in TikTok revenue, and counting.
Principles
How I think about UGC + performance
Strategy
Positioning and offer clarity. Test design that compounds learnings.
UGC Production
Creators, briefs, modular edits engineered for hooks and proof.
Growth
Feedback loops, iteration cadence, and measurement that move CAC and LTV.
Performance Marketing
Full-funnel creative + media pairing, auction dynamics, and budgets that scale.
Strategy
Positioning and offer clarity. Test design that compounds learnings.
UGC Production
Creators, briefs, modular edits engineered for hooks and proof.
Growth
Feedback loops, iteration cadence, and measurement that move CAC and LTV.
Performance Marketing
Full-funnel creative + media pairing, auction dynamics, and budgets that scale.
Accolades
Proof of execution
Brands I’ve worked with
Snapchat, TikTok, Meta, Amazon, Wayfair, Fabletics, Dr. Squatch, Scentbird, and leading DTCs.
Stages + media
VidCon, YPO, TikTok Leadership, TikTok for Business Podcast, Ecom North.
Outcomes
$100M+ revenue driven on TikTok in 2023–2024, and counting.
Creative
Performance creative
Speaking
Talks on UGC, AI, and performance
Keynotes, panels, and workshops for growth teams who want a proven playbook for scaling performance UGC: hooks that win the auction, offers that convert, and testing systems that compound learnings across channels.
Team UGC Playbook Workshop
A practical workshop to operationalize UGC at scale. Your team leaves with a clear testing plan, creator briefs, and a repeatable review cadence.
- Deliverables: hooks matrix, offer map, variants plan
- Outcomes: higher hook rate, CVR lift, faster iteration
- Format: in‑person or virtual, recordings included
Past Speaking Appearances
TikTok Leadership Conference
TikTok at SXSW
TikTok For Business Feature
Ecom North
Founders Q & A
Leveling Up Summit
Let's talk
Make the next move
Project inquiry
Limited spots. Bring the brief—let’s move.