Create with Tom

Speech Topics

Simple systems. Scalable performance.

I speak about creative systems that scale on TikTok—rooted in performance marketing. The goal: help your team produce more winners with less thrash.

Scaling Performance UGC

A practical, example-heavy session on building UGC systems that compound: hooks that win the auction, offer clarity, iterative testing matrices, and feedback loops that lower CAC while protecting LTV.

  • Hook architectures that stop scroll and set up the proof
  • Offer clarity frameworks and creative briefs that actually translate
  • Testing ladders: from smoke tests to scale variants
  • Learning targets and compounding iteration cadence

Integrating AI into the Creative Workflow

Where AI accelerates output without diluting taste. We cover creator sourcing, concepting, script assists, edit accelerators, and measurement—tied to the only metric that matters: performance.

  • AI for research, angle ideation, and script scaffolds
  • Edit accelerators for faster proof assembly
  • Auto-tagging and notes that improve the next variant
  • Guardrails to keep the work on-brand and human

Keep It Simple, Scale It Fast

The operating system behind consistent winners: fewer moving parts, cleaner briefs, faster feedback, and ruthless focus on the learnings that move the account.

  • A 3-metric dashboard that aligns media + creative
  • Simple briefs creators love to execute
  • Review rituals that turn notes into next wins
  • When to retire a concept vs. push a variant